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Page 1
The power of positive deviance.
Marsh DR, Schroeder DG, Dearden KA, Sternin J, Sternin M. Marsh DR, et al. Among authors: sternin j. BMJ. 2004 Nov 13;329(7475):1177-9. doi: 10.1136/bmj.329.7475.1177. BMJ. 2004. PMID: 15539680 Free PMC article. Review.
Your company's secret change agents.
Pascale RT, Sternin J. Pascale RT, et al. Among authors: sternin j. Harv Bus Rev. 2005 May;83(5):72-81, 153. Harv Bus Rev. 2005. PMID: 15929405