Color constancy is our ability to perceive constant surface colors despite changes in illumination. Although color constancy has been studied extensively, its mechanisms are still largely unknown. Three classic hypotheses are that constancy is mediated by local adaptation, by adaptation to the spatial mean of the image, or by adaptation to the most intense image region. We measure color constancy under nearly natural viewing conditions, by using a design that allows us to test these three hypotheses directly. By suitable stimulus manipulation, we are able to titrate the degree of constancy between 11% and 83%, indicating that we have achieved good laboratory control. Our results rule out all three classic hypotheses and thus suggest that there is more to constancy than can be easily explained by the action of simple visual mechanisms.