Mapping of US tobacco industry: Companies, products, histories, and market shares

Abstract

Data visualization can communicate information clearly and effectively through graphical means. We developed an industry landscape map to help tobacco regulatory scientists and policymakers understand a high-level overview of the US tobacco industry. This kind of mapping of the market data and deep visualization of companies and their products benefits regulatory science and public health policy in supporting potential knowledge gaps in the regulated industry.

Keywords: data visualization; public health; tobacco industry; tobacco regulation.