Studies examining whether stimulus valence affects cognitive processing and motor responses yield mixed results, possibly due to treating negative words as a homogeneous category. Words related to pain may hold distinct status because of their relevance to survival. Thus, they offer a unique opportunity to investigate semantic influences on cognitive processing. This study aims to determine if words related to physical and social pain elicit stronger aversion than general negative words by assessing the Affective Compatibility Effect in implicit and explicit tasks. In Experiment 1, 35 participants performed a lexical decision task on 60 positive words and 60 negative words, of which 20 not related to pain, 20 related to physical pain, and 20 related to social pain. Participants held down the central key of a keyboard and released it to press a key far from the screen (avoidance condition) or close to the screen (approach condition) for words. In Experiment 2, 43 participants performed a valence evaluation task on the same words. They held down the central key and released it to press a key close to the screen for positive words and a key far from the screen for negative words (congruent condition), or the opposite (incongruent condition). In Experiment 1, we found faster RTs for social pain-related words compared to other categories. We also found faster RTs in the approach condition than in the avoidance condition, regardless of whether valence or semantics were considered as independent variables. In Experiment 2, we found faster RTs in the congruent condition than in the incongruent condition when semantics was considered as independent variable. We also found an interaction valence*condition, with faster RTs for negative words in the congruent condition than in the incongruent condition when valence was considered as independent variable. Our findings suggest that, notwithstanding pain-related words do not affect aversive behaviors compared to negative, pain-unrelated words, they are processed faster when conveying social pain. This supports the hypothesis that the cognitive system differentiates and responds congruently not only based on general semantic categories, like pain, but also possibly based on nuances within it.
Keywords: affect; motor response; physical pain; reaction time; semantics; social pain; word processing.
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