Evidence-based physiotherapy needs evidence-based marketing

Br J Sports Med. 2019 May;53(9):528-529. doi: 10.1136/bjsports-2018-099749. Epub 2018 Oct 27.

Authors

Joshua Robert Zadro^{1

2}, Mary O'Keeffe^{1

2}, Christopher G Maher^{1

2}

Affiliations

¹ Sydney School of Public Health, Faculty of Medicine and Health, The University of Sydney, Camperdown, New South Wales, Australia.
² Institute for Musculoskeletal Health, Sydney Local Health District, Sydney, New South Wales, Australia.

PMID: 30368444
DOI: 10.1136/bjsports-2018-099749

No abstract available

Keywords: physiotherapy.

Publication types

Editorial

MeSH terms

Evidence-Based Medicine*
Humans
Marketing*
Physical Therapy Modalities / standards*