Using a Discrete Choice Conjoint Experiment to Engage Stakeholders in the Design of an Outpatient Children's Health Center

HERD. 2017 Oct;10(5):12-27. doi: 10.1177/1937586716686350. Epub 2017 Jan 10.

Abstract

Objectives: To engage users in the design of a regional child and youth health center.

Background: The perspective of users should be an integral component of a patient-centered, evidence-based approach to the design of health facilities.

Methods: We conducted a discrete choice conjoint experiment (DCE), a method from marketing research and health economics, as a component of a strategy to engage users in the preconstruction planning process. A sample of 467 participants (290 staff and 177 clients or community stakeholders) completed the DCE.

Results: Latent class analysis identified three segments with different design preferences. A group we termed an enhanced design (57%) segment preferred a fully featured facility with personal contacts at the start of visits (in-person check-in, personal waiting room notification, volunteer-assisted wayfinding, and visible security), a family resource center with a health librarian, and an outdoor playground equipped with covered heated pathways. The self-guided design segment (11%), in contrast, preferred a design allowing a more independent use of the facility (e.g., self-check-in at computer kiosks, color-coded wayfinding, and a self-guided family resource center). Designs affording privacy and personal contact with staff were important to the private design segment (32%). The theme and decor of the building was less important than interactive features and personal contacts.

Conclusion: A DCE allowed us to engage users in the planning process by estimating the value of individual design elements, identifying segments with differing views, informing decisions regarding design trade-offs, and simulating user response to design options.

Keywords: building design; children’s hospital; conjoint analysis; discrete choice conjoint experiment; preferences.

MeSH terms

  • Adult
  • Ambulatory Care Facilities*
  • Choice Behavior
  • Consumer Advocacy
  • Facility Design and Construction*
  • Female
  • Hospitals, Pediatric*
  • Humans
  • Male
  • Middle Aged
  • Ontario
  • Personnel, Hospital / psychology