iTunes song-gifting is a low-cost, efficient recruitment tool to engage high-risk MSM in internet research

AIDS Behav. 2015 Oct;19(10):1914-8. doi: 10.1007/s10461-015-1130-y.

Abstract

This brief report describes methodology and results of a novel, efficient, and low-cost recruitment tool to engage high-risk MSM in online research. We developed an incentivization protocol using iTunes song-gifting to encourage participation of high-risk MSM in an Internet-based survey of HIV status, childhood sexual abuse, and adult behavior and functioning. Our recruitment methodology yielded 489 participants in 4.5 months at a total incentive cost of $1.43USD per participant. The sample comprised a critically high-risk group of MSM, including 71.0 % who reported recent condomless anal intercourse. We offer a "how-to" guide to aid future investigators in using iTunes song-gifting incentives.

Keywords: HIV/STI prevention; Incentives; Internet research methodology; Men who have sex with men; Recruitment.

Publication types

  • Research Support, Non-U.S. Gov't

MeSH terms

  • Adult
  • Behavioral Research* / economics
  • Behavioral Research* / instrumentation
  • Data Collection / methods*
  • Data Collection / statistics & numerical data
  • HIV Infections / prevention & control
  • Homosexuality, Male / psychology*
  • Homosexuality, Male / statistics & numerical data
  • Humans
  • Internet*
  • Male
  • Motivation*
  • Patient Selection*
  • Sexual Partners
  • Surveys and Questionnaires