Recent developments in the emerging field of plasmonics in graphene and other Dirac systems are reviewed and a comprehensive introduction to the standard models and techniques is given. In particular, we discuss intrinsic plasmon excitation of single and bilayer graphene via hydrodynamic equations and the random phase approximation, but also comment on double and multilayer structures. Additionally, we address Dirac systems in the retardation limit and also with large spin–orbit coupling including topological insulators. Finally, we summarize basic properties of the charge, current and photon linear response functions in an appendix.