Short-term memory affects color perception in context

PLoS One. 2014 Jan 27;9(1):e86488. doi: 10.1371/journal.pone.0086488. eCollection 2014.

Abstract

Color-based object selection - for instance, looking for ripe tomatoes in the market - places demands on both perceptual and memory processes: it is necessary to form a stable perceptual estimate of surface color from a variable visual signal, as well as to retain multiple perceptual estimates in memory while comparing objects. Nevertheless, perceptual and memory processes in the color domain are generally studied in separate research programs with the assumption that they are independent. Here, we demonstrate a strong failure of independence between color perception and memory: the effect of context on color appearance is substantially weakened by a short retention interval between a reference and test stimulus. This somewhat counterintuitive result is consistent with Bayesian estimation: as the precision of the representation of the reference surface and its context decays in memory, prior information gains more weight, causing the retained percepts to be drawn toward prior information about surface and context color. This interaction implies that to fully understand information processing in real-world color tasks, perception and memory need to be considered jointly.

Publication types

  • Research Support, U.S. Gov't, Non-P.H.S.

MeSH terms

  • Adult
  • Analysis of Variance
  • Bayes Theorem
  • Color Perception / physiology*
  • Female
  • Humans
  • Male
  • Memory, Short-Term / physiology*
  • Photic Stimulation
  • Psychometrics
  • Recognition, Psychology / physiology*

Grants and funding

This work was supported by the National Science Foundation (http://www.nsf.gov/; NSF CAREER BCS 0954749). The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.