A study was undertaken to explore the 'market position' of cocaine among young adults in Sydney, Australia. The intention was to estimate how likely Australia is to experience an epidemic of cocaine use if the availability of the drug was to increase. A sample of 499 young adults in which illicit drug users were overrepresented were surveyed. The results suggested that there was not a large untapped market for cocaine. In terms of risk and attraction, cocaine was perceived to be more like the traditional 'hard drugs' of heroin, stimulants and hallucinogens than the traditional 'soft drugs' of alcohol and marijuana. Only 5% of the sample were prepared to try cocaine if offered it by a close friend.