We experimentally demonstrate a planar metamaterial analogue of electromagnetically induced transparency at optical frequencies. The structure consists of an optically bright dipole antenna and an optically dark quadrupole antenna, which are cut-out structures in a thin gold film. A pronounced coupling-induced reflectance peak is observed within a broad resonance spectrum. A metamaterial sensor based on these coupling effects is experimentally demonstrated and yields a sensitivity of 588 nm/RIU and a figure of merit of 3.8.