The symmetry of a physical system strongly impacts on its properties. In toroidal plasmas, the symmetry along a magnetic field line usually constrains the radial flux of parallel momentum to zero in the absence of background flows. By breaking the up-down symmetry of the toroidal currents, this constraint can be relaxed. The parallel asymmetry in the magnetic configuration then leads to an incomplete cancellation of the turbulent momentum flux across a flux surface. The magnitude of the subsequent toroidal rotation increases with the up-down asymmetry and its sign depends on the direction of the toroidal magnetic field and plasma current. Such a mechanism offers new insights in the interpretation and control of the intrinsic toroidal rotation in present day experiments.