Evaluations of the effectiveness of protected areas often report their inadequate representation of regional variation in environmental conditions, land cover, and biological diversity. One frequent contributory explanation is the heavy reliance placed upon the designation of public as opposed to private lands for statutory protection. Given that protected area designation in Britain has no such constraint, and indeed that more than half of such areas are on private lands, we tested the a priori assumption that within this region the representation of environmental conditions and land cover within statutory protected areas would be more equitable. Despite the reduction in land ownership constraints on where protected areas can be established, a marked bias in protected area coverage remains. Protected areas in Britain tend toward regions of higher elevation, soils of lower economic potential, and coastal/estuarine habitat and fail adequately to represent areas of lower elevation and woodland habitats. Improving the current situation requires not only a more systematic approach to site selection, but a more equitable and diverse portfolio of incentives for private landowners to facilitate the decision to manage sites for conservation.