In the field of biological tissue characterization, fundamental acoustic attenuation properties have been demonstrated to have diagnostic importance. Attenuation caused by scattering and absorption shifts the instantaneous spectrum to the lower frequencies. Due to the time-dependence of the spectrum, the attenuation phenomenon is a time-variant process. This downward shift may be evaluated either by the maximum energy frequency of the spectrum or by the center frequency. In order to improve, in strongly attenuating media, the results given by the short-time Fourier analysis and the short-time parametric analysis, we propose two approaches adapted to this time-variant process: an adaptive method and a time-varying method. Signals backscattered by an homogeneous medium of scatterers are modeled by a computer algorithm with attenuation values ranging from 1 to 5 dB/cm MHz and a 45 MHz transducer center frequency. Under these conditions, the preliminary results obtained with the proposed time-variant methods, compared with the classical short-time Fourier analysis and the short-time auto-regressive (AR) analysis, are superior in terms of standard deviation (SD) of the attenuation coefficient estimate. This study, based on nonstationary AR spectral estimation, promises encouraging perspectives for in vitro and in vivo applications both in weakly and highly attenuating media.