The surface electroclinic effect, which causes an azimuthal deviation of the layer normal from the surface rubbing direction in cells of chiral smectic- A liquid crystals, can be eliminated (and even reversed) by applying an electric field during cooling from the isotropic phase. The observed dependence of layer orientation on field strength leads to a model in which the surface electroclinic tilt results from an effective surface electric field. The experiements suggest a general method for controlling the azimuthal layer alignment of chiral smectic cells.