Urinary symptoms are fairly common among the adult population yet only a small percentage report them as bothersome. There are many reasons why people do not seek help for urinary symptoms, e.g. the embarrassment felt by those experiencing them. Little research, however, has looked at the reasons why some people seek healthcare professional help for urinary symptoms. This article describes a study aimed to identify the triggers that prompt a person with urinary symptoms to seek help. The findings suggest that health promotion campaigns play an important role in both raising awareness and demand for services. Furthermore, this study highlights the personal and social reasons why people seek help for urinary symptoms. It is important, therefore, that healthcare professionals take these personal and social circumstances into account when carrying out any assessment to ensure that a successful management of symptoms is achieved.